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Subject Better yet.
     
Posted by MixManMash on July 26, 2019 at 7:15 AM
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In Reply To That's what happens when you devalue your brand by posted by MixManMash on July 26, 2019 at 07:03 AM
     
Message La-Z-Link

Memorable quotes from the article:

"Setting your metrics to market share -- exclusively or predominately -- increases an opportunity where you can make decisions that result in a lower profitability for the business,” Stephanie Brinley, an analyst at IHS Markit, said by phone. “In some cases we’re seeing that Nissan may have gone in that direction.’’

And high paid executives can't figure that out?

"When Nissan began dialing back the discounts early last year, sales slumped. Weaker demand prompted the company to cut a shift from its pickup truck and commercial van assembly lines in Canton, Mississippi, reducing the factory’s headcount by about 400 workers."

Well, you can't bring your price back up with the same line u and expect sales to stay. You've set the expectation that incentives will come back if one waits. And if they don't, one would go over to a different brand that offers a better car/value for a similar price.

Great article. I love the statement about deferred reality.

     
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